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Designing Mobile-Friendly Web Forms Can Increase Mobile-Form Conversion Rates.

Mobile Friendly Web Forms

Websites use forms to collect data from website visitors. Retailers use this data to complete sign-ups, transactions, as well as other processes like shipping items.

Some time ago, a business would only worry website owners would only worry about user-friendliness on desktop. However, the advent and widespread use of mobile devices have shifted the focus on user experience (UX) to mobile. 

Forms for mobile are different than forms meant for computer interfaces. If you complicate your mobile form's design, your website visitors will likely desert them before completion. Some of them won't even try.

So what’s the difference between mobile friendly web forms and those meant for desktop interfaces?

Understanding Mobile Vs desktop User Interface

Website owners must rise above these three major user interface challenges to design effective mobile friendly web forms:

  • Aspect ratio: Mobile phones have small screens, and most of their functions are mainly based on portrait alignment. That means you have to rework your aspect ratio to fit smartphone users. Scrolling capability in phone screens allows you to compensate for screen width when designing forms.
  • Touch screen navigation: Because a smartphone has no touchpad or mouse, websites must space adequately for hassle-free navigation. Touch screens are also problematic when it comes to hover-state, so you will not need it in this case.
  • Limited keyboard: Phones have a limited keyboard—which fails to pop up at times. That means you have to be careful about the type you use and whether to activate (or deactivate) automated tasks, like Auto-capitalization.

But user interface challenges are only one problem when designing mobile friendly web forms. Smartphone users are an impatient, intolerant audience, which makes it a difficult group to satisfy.  

Maybe that explains why conversion rates for mobile are still way low put side by side with desktop devices. But mobile has been catching up on traffic-related categories like email according to a press release by Newswire.

Best Practices for Designing Mobile-ready Forms

So what can you do to make your mobile form-filling experience better and increase conversion rates?

We gathered some best practices that can help you design insightful mobile friendly web forms for your smartphone audience.

·         Keep them nice and short. Reduce your form fields to a minimum. Start by eliminating unnecessary fields or merging two to form one. A smart way to reduce them is to leave one box for Name instead of two or three to shorten your form. 

·         Use multipage for long forms. Some forms must be long to serve their purposes effectively. If you must use these; break it into multiple pages but ensure every field appears on one full screen before a visitor scrolls to the next page. 

·         Be clear about the info you need.  Always be as precise as possible with the information you need. If you want three names, say so, if you need two, include it in the instruction. 

If you are requesting info that your client may not understand, add a small pop-up explaining what the field requires and why it is essential to include it in the form. 

·         Use Visual Clues to ensure correct filling. Filling mobile forms is a hectic process. No visitor wants to do that twice because of incomplete areas or because it was wrongly filled.

Help your would-be customers fill a form once and for all by adding visual cues to point out wrongly filled boxes or mandatory fields to ensure correct completion all through.

Asterisks, for instance, are a popular way of marking mandatory areas. You could also add a tick to correctly filled areas and an X to wrongly filled sections.If you place an X, add a short explanation of what you expect of the visitor.

·         Highlight all mandatory fields. For forms with multiple fields, you must highlight areas that must be filled and those that are optional. Most website owners add a star (*) to point out compulsory fields. It is wrong to imagine that a visitor will know which sections are mandatory.

·         Use large typing fields & submit buttons. Because users depend on fingertips to scroll, tap, and type screens throughout the form filling process, it makes sense to include large typing fields as well as next and submit buttons. All boxes and buttons must be at least 44 picture elements (pels or pixels) tall. 

·         Reduce keyboard strikes. Use shortcuts like drop-down choice-lists and auto-selected responses to reduce typing. Get as creative as you can to minimize typing will improve UX. 

·         Speed up registration by allowing login with a third-party provider. A long and tiresome registration procedure is one reason users may abandon forms. Why not allow your visitors to register with their Google accounts to streamline the process and eliminate friction in the sign-up process.

Google is a reputable account provider who gathers almost some of the user information you need to collect with forms. This reduces typing and shortens the form filling process for new visitors. It reduces abandonment rates triggered by tiresome form filling procedures. 

On top of that; third party login also an excellent way to get shoppers to your purchasing form. By enabling users to register and pay for items using a service like Amazon that already stores their card credentials bypasses the long, drawn-out multistep credit card verification form.

·         Keep a Visitor's focus on the form. A form's role is to collect data. You should design your forms to be as interactive as possible so that you don't need to add other side notes or long comments that may get a user thinking otherwise.

You want to get a visitor to tap, type (or choose from a drop-down list), and Submit in the shortest time possible.

Too much information on your header or footer can distract a customer, slow down everything, and interfere with the submission process. 

To ensure a prospect's attention stays glued to a form, ensure the form field is self-explanatory with only one-sentence explanations to help a user fill a form.

The best forms are straight to the point. Too much irrelevant content may lead to abandonment because a user has to read and digest everything before completing every field.

Closing Up

Understanding the difference between desktop and mobile form experiences can help you design useful forms for both cases.

Start by learning the pain points of your mobile users and strive to address these when preparing forms.

Compared to desktop types, mobile forms have been slow in converting prospects into buyers. But the difference is in the poor design of mobile friendly web forms.

Businesses that manage to create useful forms reap the full benefits of mobile form conversion.

Contributor: admin
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